Three Reasons to Keep Marketing Even When You’re Busy
Do you have so much business that you don’t think you need to promote your services? That’s great, but there are three vital reasons why you should market anyway. Consider the following factors: 1. Is...
View ArticleService Beyond Borders
Traveling can teach you a lot about different cultures—as well as about marketing. On our recent trip abroad, I was reminded about some time-honored marketing do’s and don’ts. One incident demonstrated...
View ArticleBuild Now, Benefit Later
As I met with a law firm partner this week, he reminded me of something professionals usually overlook—the importance of building relationships while employed by a firm or in the corporate world. Those...
View ArticleWrapping the Substance in Sizzle
Marketing a professional services firm depends a great deal on packaging, and almost everyone has a story to tell whether they realize it or not. Lately, we’ve talked with several law and other...
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Sweat the Small Stuff
Berbay has coordinated numerous photo shoots for our clients – headshots, group photos for websites and ads, etc. – but we encountered something new the other day. I received a call from a worried...
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Tweet n’ Greet: Making Connections on Twitter
Getting your foot in the door and establishing trust with someone you’ve just met can be challenging. However, the proliferation of social media is making it easier to establish real connections in a...
View ArticleHow Law Firms Can Be Better PR Clients
If you work in the legal field, you probably understand how a strained working relationship with a client can impact the success of a case. In that sense, trials and public relations campaigns aren’t...
View ArticleTechnology Editors Reveal Best PR Practices to Implement
The PRSA “A Tech PR Trifecta” webinar moderated by Affect President Sandra Fathi was held on January 28, 2016. The webinar was specifically tailored to reveal key factors of how to win the hearts and...
View ArticleMiss Universe Blunder: Simple Mistake or Stroke of PR Genius?
On December 20, 2015, we watched in horror as Steve Harvey erroneously announced Miss Colombia as winner of the Miss Universe pageant. If you’re like me, you hadn’t watched the beauty contest in years...
View ArticleLaw Firm Public Relations Is Like Baseball – Find Out Why
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in common than you might think. Baseball players and public...
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